The term 'cold calling' describes which practice?

The term 'cold calling' describes which practice?

• A. A sales tactic using phone calls
• B. Sending cold emails
• C. Networking at events
• D. SMS marketing

Answer: (A)

Cold calling is about reaching out to people by phone who haven’t shown prior interest, with the aim of introducing a product or service and starting a sales conversation. It’s specifically a phone-based outreach tactic that relies on unsolicited contact to generate leads or set up a discussion. That’s why the best fit describes a sales tactic using phone calls. The other options involve different channels—sending emails, meeting at events, or texting—so they don’t capture the phone-based, unsolicited outreach aspect of cold calling.

Cold calling is about reaching out to people by phone who haven’t shown prior interest, with the aim of introducing a product or service and starting a sales conversation. It’s specifically a phone-based outreach tactic that relies on unsolicited contact to generate leads or set up a discussion.

That’s why the best fit describes a sales tactic using phone calls. The other options involve different channels—sending emails, meeting at events, or texting—so they don’t capture the phone-based, unsolicited outreach aspect of cold calling.